Broadersheet - News that matters. To you.

2.4% of print subscribers is the average number of people paying for online content at the handful of daily newspapers that have been bold enough to erect pay walls, according to a new survey.

The good news ... is that the few consumers who are willing to pay for online content appear to be largely indifferent to how much it costs

Even though the Newport (RI) Daily News charges $420 annually for online access, its 1.7% penetration rate is identical to that of the Colorado Springs (CO) Gazette, which charges web subscribers only $1 a year.

Source