Everyone has a preferred way to read the news. In Broadersheet, the eye button toggles any article between its full web edition and an iPhone-optimized version.
The app uses a combination of offline editions (where available) and dynamic article optimization, so that stories always look gorgeous on your iPhone or iPod Touch.
Broadersheet's magic optimization feature makes it easier to read more articles in a sane, mobile-friendly manner. Any article can look great on your mobile device. This is especially useful when a site is too over-crowded, or if the publisher has used embedded videos or animations that might drain your battery.